Making Your Perks Programme Work Harder
Having a great benefits programme is only half the battle – you need employees to actually use it. Here are five proven strategies to boost engagement with your perks offering.
1. Make Discovery Easy
If employees can't find relevant offers quickly, they won't use them. Ensure your platform has intuitive categorisation, search functionality, and personalised recommendations based on employee preferences and usage patterns.
2. Communicate Regularly
Don't just launch and forget. Regular communication about new offers, seasonal deals, and success stories keeps benefits top of mind. Consider weekly or fortnightly highlights emails.
3. Celebrate Savings
Share aggregate savings data with your team. When employees see that their colleagues have collectively saved thousands of pounds, it creates social proof and encourages participation.
4. Seek Feedback
Ask employees what offers they'd like to see. This not only helps you tailor the programme but also increases buy-in when requested offers are added.
5. Lead by Example
When leadership teams actively use and discuss benefits, it signals that perks are a valued part of the company culture, not just an HR checkbox.
Measuring Success
Track engagement metrics like platform logins, offer redemptions, and employee feedback scores to continuously improve your programme.